The direct and indirect contribution of tourism was 14% of Tanzania’s GDP in 2014 with USD 6.7bn. This is expected to rise by 6.6% annually in the next 10 years, according to the World Travel and Tourism Council (WTTC).
Tanzania’s tourism sector generated 12% of the country’s total employment (over 1m jobs) and directly employed 467,000 Tanzanians (4.3% of total employment).
Tanzania Tourist Arrivals
International tourist arrivals in Tanzania rose by 90% during the period 2006–2014, from 622,000 to 1.1m.
Tanzania is the 7th most visited country in Sub-Saharan Africa after South Africa (9.5m), Zimbabwe (1.9m), Mozambique (1.7m), Uganda (1.27m), Kenya (1.26m), and Namibia (1.2m).
.81% of the total number of tourist arrivals in Tanzania visited the country for leisure and holiday with most of the visitors coming from Africa (46%) and Europe (32%). Average expenditure per tourist per night was in the range between USD117 and USD277 in 2014, compared to USD236–328 in 2010.